ALL(H)OURS is making 2025 a year to remember. Fresh off their latest album ‘VCF,’ the seven-member boy group is gearing up for their first North American fancon tour, ‘ALL the HOURS,’ starting November 28. But the rookie group isn’t stopping there.
Middle East Debut
Shortly before, members KUNHO, MINJE, ON:N., MASAMI, HYUNBIN, YOUMIN, and XAYDEN are set to take a major step on the international stage: making their Middle East debut in Abu Dhabi as part of Korea’s annual K-pop festival, DREAM Concert. “I really look forward to the event because it’s our first time visiting the Middle East, and I hope the audience will like us after seeing our performances,” HYUNBIN tells Yalla KPOP! during a press roundtable. “I also hope to visit the Middle East region more often in the future to share our performances and music even more.”
The Abu Dhabi edition marks DREAM Concert’s first time in the Middle East since launching in 1995. It is organized by Theory Eleven Entertainment in association with Pearle Entertainment, and in partnership with the Department of Culture and Tourism – Abu Dhabi and Miral, the local leisure and entertainment company behind local theme parks such as Ferrari World, SeaWorld®, and Warner Bros. World™, and the upcoming Disneyland in Abu Dhabi. Other artists listed on the bill include SEVENTEEN’s S.COUPS and MINGYU, ATEEZ, Red Velvet’s SEULGI and JOY, and TripleS.
“Our music usually involves exciting beats and powerful energy that stimulate people’s hidden energy and invite them to have fun with us. So even for K-pop fans in the Middle East who have never listened to our music before, I think this event will serve as a great opportunity to enjoy our performances together.”
Charting New Ground
While the DREAM Concert has a legacy spanning nearly three decades in South Korea, the 31st edition marks a new chapter, one where performers like ALL(H)OURS can introduce themselves and connect with fans, particularly at such an event where it brings together audiences from the UAE and across the Middle East. The fifth-generation K-pop group is aware of the unique opportunity this represents. “We usually present noise music, which I believe is the type of music that can excite people along with our performance. With our fans giving so much love to and enjoying our music, so I think if we were to perform songs like ‘SHOCK’ and ‘GIMME GIMME,’ fans in the Middle East will enjoy them very much, which will also allow us to communicate with them closer,” YOUMIN shares.
The group’s high-energy performances, ON:N added, are designed to resonate even with fans hearing their music for the first time. “Our music usually involves exciting beats and powerful energy that stimulate people’s hidden energy and invite them to have fun with us. So even for K-pop fans in the Middle East who have never listened to our music before, I think this event will serve as a great opportunity to enjoy our performances together,” he explains.
On the Rise
Beyond their live performances, ALL(H)OURS has been establishing themselves since their debut. The all-male act debuted in January 2024 with their first mini-album, ‘ALL OURS,’ under EDEN Entertainment, the label founded by Cho Hae-sung, a former vice president of JYP Entertainment and manager of groups including Stray Kids, TWICE, and ITZY.
The name ALL(H)OURS is a play on “all ours” and “all hours,” reflecting the members’ dedication to giving their all in everything they do. In January 2025, EDEN Entertainment became a JYP Entertainment family label. Their latest album, ‘VCF’ – short for ‘Vibe Check Fail’ – features high-energy tracks and experimental sounds. The K-pop act has also earned three rookie award nominations, including Best New Male Artist at the 2024 MAMA Awards, 32nd Hanteo Music Awards, and 39th Golden Disc Awards.
“We’re preparing performances that can hype everyone up beyond the language barrier, so I hope everyone to look forward to our stage.”
Member KUNHO
With their Middle East debut on the horizon, ALL(H)OURS is poised to bring the same energy, creativity, and dedication to a whole new audience, showing that their international journey is only just beginning.
Building Cultural Connections
While their upcoming North American fancon highlights their growing international reach, their Middle East debut for the DREAM Concert Abu Dhabi adds an extra layer of significance — and ALL(H)OURS is also taking steps to connect more personally with regional fans. “Just like YOUMIN and ON:N mentioned, we’re preparing performances that can hype everyone up beyond the language barrier, so I hope everyone to look forward to our stage. We’re also learning some phrases in languages used in the Middle East, so I hope to connect to the fans in the region, even not fluent, in their languages,” KUNHO concludes.
