Share This Article
Binance Holdings, the world’s largest cryptocurrency exchange by trading volume, has entered a strategic partnership with YG Entertainment Inc. As part of the strategic partnership, Binance and YG will cooperate on a range of blockchain projects, including collaborations in the NFT space.
Binance will provide the NFT platform and technology infrastructure while YG will supply NFT content and gaming assets.
“As a Kpop leader, we plan to steadily build an innovative and eco-friendly NFT ecosystem,” YG CEO Bo Kyung Hwang said in a statement. “Collaboration with Binance has provided an opportunity for YG to secure royalties and business opportunities for rare and valuable content. We also hope that it could further strengthen the bond between fans and artists.”
Changpeng Zhao, the founder and CEO of Binance, ranked 22nd on Forbes’ Singapore’s 50 Richest 2021 list, with $1.9 billion worth.