SM Entertainment’s online concert ‘SMTOWN 2022 : SMCU EXPRESS @KWANGYA’ amassed 51 million streams from 161 different regions.
The South Korean agency confirmed it set a new view record for a Korean online concert, compared to over 35 million-plus viewers from last year’s SMTOWN Live “Culture Humanity” event.
The free-livestreamed annual concert on New Year’s Day saw SM artists, such as including aespa, Red Velvet, SuperM, H.O.T.’s Kangta, WayV, EXO’s Kai, Super Junior, and TVXQ.
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The K-Pop powerhouse’s new seven-member female unit, GOT the beat, also made their debut appearance. It consists of BoA, Girls’ Generation’s Hyoyeon and Taeyeon, Red Velvet’s Seulgi and Wendy, and aespa’s Karina and Winter.
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The online concert also featured a DJ session by artists DJ HYO (Girls’ Generation’s Hyoyeon), Raiden, J.E.B, MINIMONSTER, Mar Vista, IMLAY, DJ GINJO, and Hitchhiker.
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Just a day before the virtual event was slated to take place, SM Entertainment announced the launch of Beyond Live, an online-only streaming platform for concerts, operated under Beyond Live Corp and jointly created last year by South Korea’s largest web portal operator, Naver, in 2020.