HYBE has inked an expanded 10-year agreement with Universal Music Group (UMG), providing exclusive distribution rights across the former’s roster of artists and labels.
Under the partnership, UMG will further collaborate with HYBE’s social-media app Weverse, to bring deeper connection between UMG artists and their fanbase
“A partnership of this magnitude only comes together when both sides are equally committed to continued growth,” said HYBE Chairman Bang Si-Hyuk in a statment. “UMG is an iconic music company and together with HYBE, the potential is endless. We are certain that this will expand our global footprint, while benefiting our fans, artists, and labels.”