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LOEWE has tapped K-Pop group NMIXX and Chinese actor Tang Wei as its newest global brand ambassadors.
The Spanish luxury fashion house shared the announcement on social media, with images of the new ambassadors wearing pieces from the Fall/Winter 2022 collection such as the Puffer Goya and Puzzle bags.
“It’s such an honor to work with Loewe, we’re excited to have the opportunity to bring an NMIXX twist to luxury fashion,” NMIXX said in a statement. “We can’t wait to dive into the Loewe world and discover more about the house’s unique point of view on craft and culture.”‘
K-pop powerhouse JYP Entertainment’s newest girl group joined their labelmates ITZY, who was also announced as global ambassadors for Singaporean brand Charles & Keith this year.
|It’s a pleasure to welcome Tang Wei to the LOEWE family. Having worked together for our recent pre-collection campaign with Juergen Teller, I’m really looking forward to continuing this exciting collaboration,” Creative Director Johnathan Anderson. “I’m excited to welcome NMIXX to the LOEWE family as our first brand ambassador group. I’m looking forward to the fun, vibrant energy they’ll bring to our collaboration.”
Known for their signature genre-fusing sound and bold spirit, NMIXX debuted with seven members—Lily, Jinni, Haewon, Kyujin, Sullyoon, Bae, and Jiwoo—in February 2022 with the single ‘AD MARE,’ making them the fifth girl band housed by JYP Entertainment.