KCON 2022 Saudi Arabia welcomed 20,000 offline attendees and garnered 8.2 million viewers across 213 regions.
CJ ENM exclusively confirmed the numbers to Forbes Middle East.
Held at the end of September, the annual Korean culture convention featured K-Pop acts such as ATEEZ, NewJeans, SUNMI, RAIN, ONEUS, and HYOLYN.
It was the first…