Spotify has rebranded its flagship Korean hip-hop playlist 'K-Hip-Hop+82” to 'KrOWN.'
"The name is a combination of “KR,” the country code for South Korea, and “Crown/Own,” which refers to the crowned kings and queens who own K-hip-hop worldwide," the streaming services said in a statement.
Prior to the rebranding, K-hip-hop listeners streamed the…
While it's been a year since Spotify debuted in South Korea, here are some quick facts you need to know. All data is from Feb 1, 2021 to Feb 1, 2022.
Monthly average K-Pop streams reached over 7.97 billion per month globally in one year, a 27% increase versus pre-launch figures.
Traffic to Spotify’s…
Spotify announced that it will launch its service in South Korea in the first half of 2021, providing local listeners access to over 60 million tracks and over 4 billion playlists.
Following its availability, the entertainment platform will allow artists to reach music fans and its 320 million listeners globally, with an aim to accelerate…