BTS’ live concert special, ‘BTS THE COMEBACK LIVE | ARIRANG,’ debuted atop Netflix’s non-English TV list with 13.1 million views, according to weekly data from the streamer.
Regional, global reach
Held at Seoul’s Gwanghwamun Square on March 21 to mark the release of the group’s fifth studio album, ‘ARIRANG,’ the performance ranked in the top 10 across 80 countries, including MENA markets such as Egypt, Morocco, Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE, during the March 16–22, 2026 viewing period.
RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook’s highly anticipated return to the stage, which drew 18.4 million viewers globally, ranked No.1 on the TV chart in 24 countries, including Ecuador, Hong Kong, Peru, Mexico, Bulgaria, Latvia, Japan, and the Philippines.
To date, the campaign has reached 2.62 billion global social impressions just across our owned Netflix channels. Numerous hashtags related to BTS and Netflix trended in the US, Korea, the Philippines, Australia/New Zealand, Malaysia, India, Thailand, Argentina, Brazil, Chile, Colombia, the UK, Poland, Spain, Turkey, Germany, and more.
The streaming conglomerate further revealed that its campaign has generated 2.62 billion global social impressions across Netflix-owned channels to date, with related hashtags trending in markets including the US, South Korea, Malaysia, the UK, India, Thailand, Argentina, Turkey, Germany, and Brazil.
Comeback concert
The performance marked the group’s first appearance together in nearly four years, following the completion of their mandatory military service and the release of ‘ARIRANG.’ The group’s setlist featured a mix of new and fan-favorite tracks, including ‘Body to Body,’ ‘Hooligan,’ ‘2.0,’ ‘Butter,’ ‘MIC Drop,’ ‘Aliens,’ ‘FYA,’ ‘SWIM,’ ‘Like Animals,’ ‘NORMAL,’ ‘Dynamite,’ and ‘Mikrokosmos.’
HYBE said the event attracted 104,000 fans in total, while police had initially projected an attendance of approximately 260,000, including 22,000 ticket holders. Authorities later revised their estimate to 48,000 attendees, according to Yonhap News Agency.
What’s next for BTS?
The forthcoming documentary, ‘BTS: The Return,’ which offers a behind-the-scenes look at the making of the album, is set to premiere on Netflix on March 27.
Following their appearances in the US, including a Spotify event in New York and NBC’s ‘The Tonight Show Starring Jimmy Fallon,’ the supergroup will embark on their ‘ARIRANG’ world tour beginning April 9 in Goyang, South Korea, with the 2026–27 run spanning 82 concerts across 34 cities in Asia, North America, Europe, and Latin America.
BTS is also planning stops in the Middle East in 2027, though dates and locations have yet to be announced.